Shopify Shopify Shopify Day 27 of 31 (87% of month)
Daily performance snapshot. Deltas vs previous day (Mon 26 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.4% | 4.8% | -0.4pp |
| ATC → Purchase | 50.0% | 48.4% | +1.6pp |
| Session → Purchase | 2.2% | 2.3% | -0.1pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Wed 21 Oct | 2,930 | 2,112 | 79 | £2,404 | 2.70% |
| Thu 22 Oct | 2,256 | 1,445 | 69 | £1,991 | 3.06% |
| Fri 23 Oct | 2,190 | 1,444 | 94 | £3,517 | 4.29% |
| Sat 24 Oct | 2,295 | 1,655 | 71 | £2,262 | 3.09% |
| Sun 25 Oct | 2,633 | 1,871 | 91 | £3,326 | 3.46% |
| Mon 26 Oct | 1,324 | 966 | 73 | £2,623 | 5.51% |
| Tue 27 Oct (today) | 1,910 | 1,335 | 82 | £2,512 | 4.29% |
| 7d Total | 15,538 | 10,828 | 559 | £18,635 | 3.60% |
Shopify 4 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,554 | £2,662 | £2,512 | £7,402 |
| Orders | 88.3 | 79.9 | 82 | - |
| Ad spend | £953 | £768 | £694 | - |
| Blended ROAS | 3.77x | 3.47x | 3.62x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 62 | +12.7% |
| Returning | 20 | +5.3% |
| Total | 82 | +12.3% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Meta Ads | £705 | £505 | 1.40x | 28.1% | 42 | +8.8% |
| Google Ads | £541 | £163 | 3.33x | 21.5% | 29 | −5.6% |
| Organic/Social | £438 | - | - | 17.4% | 24 | +42.4% |
| Non-attributed | £258 | - | - | 10.3% | 8 | −57.5% |
| Klaviyo | £239 | - | - | 9.5% | 21 | −5.7% |
| Excluded | £238 | - | - | 9.5% | 11 | +64.2% |
| Direct | £54 | - | - | 2.1% | 1 | −51.9% |
| shop_app | £40 | - | - | 1.6% | 3 | - |
| Total | £2,512 | £694 | 3.62x | 100% | 82 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Mon 26 Oct).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £505 | 28 | £508−2.3% | 1.01x | £7.55 | 2.24% | |
| £0 | 1 | £12−26.5% | - | £0.00 | 0.00% | |
| Total | £505 | 42 | £705 | 1.40x | £7.55 | 2.24% |
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £67 | 8 | £37 | £299 | 4.49x | 8 | £19 | £149 | 2.24x | |
| £59 | 1 | £16 | £16 | 0.27x | 6 | £14 | £84 | 1.43x | |
| £6 | 3 | £40 | £119 | 20.16x | 2 | £33 | £65 | 11.06x | |
| Total | £132 | 12 | £36 | £433 | 3.29x | 16 | £19 | £298 | 2.27x |
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £31 | 4 | £31 | £124 | 3.97x | 13 | £19 | £243 | 7.80x | |
| Total | £31 | 4 | £31 | £124 | 3.97x | 13 | £19 | £243 | 7.80x |
2 campaigns sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|---|---|---|---|---|---|
| 27/10 - Christmas Tree Toppers B2B 2026 | 619 | 44.1% | 1.5% | 3.5% | £0.00 | 0 |
| 27/10 - Halloween Extra 20% Off 2026 | 33,556 | 59.7% | 0.5% | 0.8% | £258.75 | 7 |
| Total | 34,175 | £258.75 | 7 |
Automated flow revenue yesterday: £227.61 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 221 | 44.3% | 3.2% | £137.88 | 3 | |
| 540 | 59.9% | 5.0% | £38.37 | 2 | |
| 25 | 20.0% | 4.0% | £29.97 | 1 | |
| 64 | 43.7% | 4.7% | £21.39 | 1 | |
| 18 | 44.4% | 0.0% | £0.00 | 0 | |
| 16 | 43.8% | 0.0% | £0.00 | 0 | |
| 131 | 40.5% | 0.8% | £0.00 | 0 | |
| 11 | 81.8% | 9.1% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| + 16 more flows | |||||
| Total | 1,743 | £227.61 | 7 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Felt Mouse Decorations | £525 | 25 | 23.7% |
| Felt Animal Decorations | £365 | 14 | 16.5% |
| Felt Cat Decorations | £290 | 20 | 13.1% |
| Felt Sheep Decorations | £277 | 13 | 12.5% |
| Felt Duck Decorations | £160 | 8 | 7.2% |
| Felt Bag Tags | £105 | 7 | 4.7% |
| Felt Slippers | £100 | 2 | 4.5% |
| Felt Christmas Tree Toppers | £83 | 3 | 3.7% |
| Felt Dog Decorations | £78 | 6 | 3.5% |
| Felt Christmas Decorations | £77 | 5 | 3.5% |
| Felt Flying Bird Wall Decorations | £50 | 1 | 2.3% |
| Children's Felt Slippers | £32 | 1 | 1.4% |
| Felt Hand Puppets | £30 | 1 | 1.4% |
| Glass Display Domes | £27 | 1 | 1.2% |
| Gift Wrap & Extras | £15 | 3 | 0.7% |
| Gift Cards | £3 | 3 | 0.1% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 8 | 3.6 | 2.7 | 132 | £132 | Felt Cat Decorations | |
| 5 | 5.9 | 4.2 | 3,854 | £100 | Felt Sheep Decorations | |
| 2 | 0.9 | 1.4 | 34 | £96 | Felt Animal Decorations | |
| 3 | 1.0 | 1.0 | 235 | £89 | Felt Animal Decorations | |
| 3 | 2.7 | 2.1 | 2 | £83 | Felt Christmas Tree Toppers | |
| 4 | 1.6 | 1.6 | 80 | £80 | Felt Animal Decorations | |
| 6 | 2.1 | 2.4 | 250 | £80 | Felt Cat Decorations | |
| 2 | 2.0 | 4.1 | 319 | £70 | Felt Mouse Decorations | |
| 3 | 3.1 | 1.6 | 235 | £62 | Felt Sheep Decorations | |
| 3 | 3.7 | 3.2 | 155 | £60 | Felt Duck Decorations | |
| 3 | 1.6 | 1.3 | 179 | £60 | Felt Mouse Decorations | |
| 4 | 2.7 | 2.1 | 28 | £52 | Felt Cat Decorations | |
| 1 | 0.7 | 0.5 | 72 | £50 | Felt Flying Bird Wall Decorations | |
| 1 | 0.6 | 0.4 | 29 | £50 | Felt Slippers | |
| 1 | 0.3 | 0.4 | 38 | £50 | Felt Slippers | |
| + 49 more products | ||||||