Shopify Shopify Shopify Day 28 of 31 (90% of month)
Daily performance snapshot. Deltas vs previous day (Tue 27 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 5.9% | 4.8% | +1.1pp |
| ATC → Purchase | 36.3% | 48.1% | -11.8pp |
| Session → Purchase | 2.1% | 2.3% | -0.2pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Thu 22 Oct | 2,256 | 1,445 | 69 | £1,991 | 3.06% |
| Fri 23 Oct | 2,190 | 1,444 | 94 | £3,517 | 4.29% |
| Sat 24 Oct | 2,295 | 1,655 | 71 | £2,262 | 3.09% |
| Sun 25 Oct | 2,633 | 1,871 | 91 | £3,326 | 3.46% |
| Mon 26 Oct | 1,324 | 966 | 73 | £2,623 | 5.51% |
| Tue 27 Oct | 1,910 | 1,335 | 82 | £2,512 | 4.29% |
| Wed 28 Oct (today) | 2,472 | 1,785 | 68 | £2,708 | 2.75% |
| 7d Total | 15,080 | 10,501 | 548 | £18,939 | 3.63% |
Shopify 3 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,523 | £2,706 | £2,708 | £8,976 |
| Orders | 87.6 | 78.3 | 68 | - |
| Ad spend | £948 | £732 | £802 | - |
| Blended ROAS | 3.75x | 3.69x | 3.37x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 43 | −30.6% |
| Returning | 25 | +25.0% |
| Total | 68 | −17.1% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £708 | £161 | 4.39x | 26.2% | 31 | +30.8% |
| Meta Ads | £690 | £615 | 1.12x | 25.5% | 29 | −2.1% |
| Organic/Social | £572 | - | - | 21.1% | 23 | +30.7% |
| Klaviyo | £402 | - | - | 14.9% | 16 | +68.4% |
| Excluded | £311 | - | - | 11.5% | 9 | +31.0% |
| Non-attributed | £24 | - | - | 0.9% | 1 | −90.7% |
| Total | £2,708 | £802 | 3.37x | 100% | 68 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 27 Oct).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £432 | 15 | £402−20.9% | 0.93x | £7.26 | 1.98% | |
| £183 | 6 | £189 | 1.03x | £9.96 | 2.18% | |
| Total | £615 | 29 | £690 | 1.12x | £7.89 | 2.03% |
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £71 | 6 | £45 | £267 | 3.77x | 9 | £25 | £224 | 3.15x | |
| £35 | 3 | £33 | £100 | 2.87x | 3 | £28 | £85 | 2.44x | |
| £7 | 2 | £43 | £87 | 11.72x | 4 | £31 | £124 | 16.72x | |
| Total | £113 | 11 | £41 | £455 | 4.01x | 16 | £27 | £433 | 3.82x |
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £48 | 6 | £32 | £194 | 4.04x | 15 | £18 | £275 | 5.75x | |
| Total | £48 | 6 | £32 | £194 | 4.04x | 15 | £18 | £275 | 5.75x |
No campaigns sent yesterday.
Automated flow revenue yesterday: £177.03 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 19 | 36.8% | 5.3% | £60.28 | 1 | |
| 73 | 41.1% | 2.7% | £35.49 | 1 | |
| 19 | 52.6% | 5.3% | £30.98 | 1 | |
| 236 | 38.1% | 2.6% | £28.29 | 1 | |
| 62 | 39.5% | 3.2% | £21.99 | 1 | |
| 323 | 42.0% | 1.6% | £0.00 | 0 | |
| 123 | 40.7% | 0.8% | £0.00 | 0 | |
| 130 | 33.6% | 1.5% | £0.00 | 0 | |
| 17 | 52.9% | 0.0% | £0.00 | 0 | |
| 17 | 52.9% | 0.0% | £0.00 | 0 | |
| + 14 more flows | |||||
| Total | 1,241 | £177.03 | 5 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Felt Mouse Decorations | £776 | 34 | 35.7% |
| Felt Animal Decorations | £367 | 11 | 16.9% |
| Felt Sheep Decorations | £344 | 17 | 15.8% |
| Felt Duck Decorations | £140 | 7 | 6.4% |
| Felt Cat Decorations | £125 | 9 | 5.7% |
| Felt Christmas Tree Toppers | £108 | 4 | 5.0% |
| Felt Christmas Decorations | £92 | 6 | 4.2% |
| Children's Felt Slippers | £62 | 2 | 2.9% |
| Felt Slippers | £60 | 1 | 2.8% |
| Children's Fancy Dress | £35 | 1 | 1.6% |
| Felt Christmas Stockings | £34 | 1 | 1.6% |
| Felt Halloween Decorations | £15 | 1 | 0.7% |
| Beaded Christmas Decorations | £15 | 1 | 0.7% |
| Gift Cards | £1 | 1 | 0.0% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 5 | 1.6 | 1.5 | 29 | £240 | Felt Animal Decorations | |
| 6 | 3.3 | 1.6 | 154 | £164 | Felt Mouse Decorations | |
| 6 | 4.7 | 3.3 | 19 | £120 | Felt Sheep Decorations | |
| 3 | 1.9 | 4.0 | 316 | £105 | Felt Mouse Decorations | |
| 5 | 6.0 | 4.3 | 3,848 | £102 | Felt Sheep Decorations | |
| 5 | 2.9 | 2.6 | 245 | £67 | Felt Cat Decorations | |
| 1 | 0.1 | 0.0 | 8 | £60 | Felt Slippers | |
| 3 | 3.9 | 3.2 | 152 | £60 | Felt Duck Decorations | |
| 3 | 1.7 | 1.0 | 425 | £60 | Felt Mouse Decorations | |
| 2 | 2.9 | 1.8 | 0 | £54 | Felt Christmas Tree Toppers | |
| 2 | 1.3 | 1.1 | 233 | £47 | Felt Animal Decorations | |
| 2 | 0.9 | 1.2 | 427 | £40 | Felt Mouse Decorations | |
| 2 | 0.7 | 1.0 | 176 | £40 | Felt Duck Decorations | |
| 2 | 1.7 | 1.7 | 78 | £40 | Felt Animal Decorations | |
| 2 | 2.6 | 3.8 | 43 | £40 | Felt Mouse Decorations | |
| + 42 more products | ||||||