Shopify Shopify Shopify Day 24 of 31 (77% of month)
Daily performance snapshot. Deltas vs previous day (Fri 23 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.4% | 4.7% | -0.3pp |
| ATC → Purchase | 51.0% | 47.8% | +3.2pp |
| Session → Purchase | 2.2% | 2.3% | -0.0pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Sun 18 Oct | 3,527 | 2,468 | 100 | £3,597 | 2.84% |
| Mon 19 Oct | 2,610 | 1,856 | 88 | £3,050 | 3.37% |
| Tue 20 Oct | 2,735 | 1,913 | 101 | £3,806 | 3.69% |
| Wed 21 Oct | 2,930 | 2,112 | 79 | £2,404 | 2.70% |
| Thu 22 Oct | 2,256 | 1,445 | 69 | £1,991 | 3.06% |
| Fri 23 Oct | 2,190 | 1,444 | 94 | £3,517 | 4.29% |
| Sat 24 Oct (today) | 2,277 | 1,649 | 71 | £2,262 | 3.12% |
| 7d Total | 18,525 | 12,887 | 602 | £20,627 | 3.25% |
Shopify 7 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,647 | £2,947 | £2,262 | £5,434 |
| Orders | 89.1 | 86.0 | 71 | - |
| Ad spend | £957 | £860 | £167 | - |
| Blended ROAS | 3.85x | 3.42x | 13.54x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 56 | −11.1% |
| Returning | 15 | −59.5% |
| Total | 71 | −24.5% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £780 | £146 | 5.35x | 34.5% | 29 | +5.6% |
| Meta Ads | £675 | £21 | 31.97x | 29.9% | 34 | −1.9% |
| Organic/Social | £301 | - | - | 13.3% | 21 | −31.8% |
| Klaviyo | £205 | - | - | 9.1% | 15 | −72.1% |
| Excluded | £160 | - | - | 7.1% | 7 | −70.0% |
| Non-attributed | £111 | - | - | 4.9% | 4 | −61.8% |
| Direct | £24 | - | - | 1.1% | 1 | −29.4% |
| shop_app | £6 | - | - | 0.3% | 1 | −89.4% |
| Total | £2,262 | £167 | 13.54x | 100% | 71 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Fri 23 Oct).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £511 | 27 | £610+41.3% | 1.20x | £7.93 | 2.54% | |
| £0 | 1 | £9−55.6% | - | £0.00 | 0.00% | |
| £0 | 1 | £12−88.3% | - | £0.00 | 0.00% | |
| Total | £511 | 34 | £675 | 1.32x | £7.93 | 2.54% |
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £73 | 8 | £26 | £211 | 2.88x | 7 | £16 | £110 | 1.50x | |
| £35 | 6 | £38 | £227 | 6.56x | 8 | £34 | £271 | 7.83x | |
| £4 | 1 | £24 | £24 | 5.79x | 2 | £16 | £33 | 7.88x | |
| Total | £112 | 15 | £31 | £462 | 4.12x | 17 | £24 | £414 | 3.69x |
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £34 | 4 | £64 | £256 | 7.60x | 12 | £31 | £366 | 10.87x | |
| Total | £34 | 4 | £64 | £256 | 7.60x | 12 | £31 | £366 | 10.87x |
No campaigns sent yesterday.
Automated flow revenue yesterday: £295.12 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 23 | 43.5% | 0.0% | £146.19 | 2 | |
| 274 | 34.9% | 2.2% | £117.95 | 4 | |
| 282 | 44.7% | 2.9% | £30.98 | 1 | |
| 14 | 71.4% | 7.1% | £0.00 | 0 | |
| 1,296 | 3.4% | 0.2% | £0.00 | 0 | |
| 133 | 41.0% | 1.5% | £0.00 | 0 | |
| 15 | 46.7% | 6.7% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| 28 | 50.0% | 3.6% | £0.00 | 0 | |
| + 13 more flows | |||||
| Total | 2,571 | £295.12 | 7 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Felt Mouse Decorations | £759 | 34 | 38.0% |
| Felt Nativity Sets | £246 | 2 | 12.3% |
| Felt Sheep Decorations | £195 | 9 | 9.8% |
| Felt Flying Bird Wall Decorations | £100 | 2 | 5.0% |
| Children's Felt Slippers | £100 | 3 | 5.0% |
| Felt Animal Decorations | £100 | 5 | 5.0% |
| Felt Duck Decorations | £100 | 5 | 5.0% |
| Felt Halloween Decorations | £92 | 6 | 4.6% |
| Felt Christmas Decorations | £77 | 5 | 3.9% |
| Felt Slippers | £60 | 1 | 3.0% |
| Felt Cat Decorations | £52 | 4 | 2.6% |
| Felt Bag Tags | £45 | 3 | 2.3% |
| Felt Dog Decorations | £39 | 3 | 2.0% |
| Felt Christmas Tree Toppers | £27 | 1 | 1.4% |
| Gift Cards | £6 | 6 | 0.3% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 2 | 1.0 | 0.7 | 0 | £246 | Felt Nativity Sets | |
| 3 | 1.9 | 4.5 | 323 | £105 | Felt Mouse Decorations | |
| 5 | 5.4 | 3.9 | 3,874 | £100 | Felt Sheep Decorations | |
| 2 | 0.7 | 0.9 | 75 | £68 | Children's Felt Slippers | |
| 4 | 4.7 | 3.1 | 3 | £62 | Felt Halloween Decorations | |
| 1 | 0.1 | 0.1 | 18 | £60 | Felt Slippers | |
| 3 | 1.7 | 1.6 | 63 | £60 | Felt Animal Decorations | |
| 3 | 1.1 | 0.9 | 17 | £60 | Felt Mouse Decorations | |
| 1 | 0.6 | 0.5 | 75 | £50 | Felt Flying Bird Wall Decorations | |
| 1 | 0.4 | 0.1 | 71 | £50 | Felt Flying Bird Wall Decorations | |
| 2 | 0.7 | 0.6 | 63 | £40 | Felt Mouse Decorations | |
| 2 | 0.6 | 0.3 | 138 | £40 | Felt Mouse Decorations | |
| 2 | 3.4 | 2.8 | 167 | £40 | Felt Mouse Decorations | |
| 2 | 2.1 | 2.0 | 330 | £40 | Felt Mouse Decorations | |
| 2 | 3.1 | 3.0 | 163 | £40 | Felt Duck Decorations | |
| + 44 more products | ||||||