Shopify Shopify Shopify Day 25 of 31 (81% of month)
Daily performance snapshot. Deltas vs previous day (Sat 24 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 5.5% | 4.8% | +0.8pp |
| ATC → Purchase | 43.8% | 47.8% | -4.0pp |
| Session → Purchase | 2.4% | 2.3% | +0.1pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Mon 19 Oct | 2,610 | 1,856 | 88 | £3,050 | 3.37% |
| Tue 20 Oct | 2,735 | 1,913 | 101 | £3,806 | 3.69% |
| Wed 21 Oct | 2,930 | 2,112 | 79 | £2,404 | 2.70% |
| Thu 22 Oct | 2,256 | 1,445 | 69 | £1,991 | 3.06% |
| Fri 23 Oct | 2,190 | 1,444 | 94 | £3,517 | 4.29% |
| Sat 24 Oct | 2,295 | 1,655 | 71 | £2,262 | 3.09% |
| Sun 25 Oct (today) | 2,633 | 1,871 | 91 | £3,326 | 3.46% |
| 7d Total | 17,649 | 12,296 | 593 | £20,356 | 3.36% |
Shopify 6 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,634 | £2,908 | £3,326 | £5,786 |
| Orders | 89.2 | 84.7 | 91 | - |
| Ad spend | £966 | £864 | £707 | - |
| Blended ROAS | 3.80x | 3.37x | 4.71x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 62 | +10.7% |
| Returning | 28 | +86.7% |
| Total | 91 | +28.2% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Google Ads | £703 | £178 | 3.95x | 21.3% | 35 | −9.8% |
| Meta Ads | £610 | £528 | 1.15x | 18.5% | 34 | −9.7% |
| Klaviyo | £558 | - | - | 16.9% | 31 | +171.8% |
| Organic/Social | £497 | - | - | 15.1% | 26 | +65.3% |
| Direct | £380 | - | - | 11.5% | 2 | +1484.2% |
| Excluded | £299 | - | - | 9.1% | 12 | +86.8% |
| Non-attributed | £224 | - | - | 6.8% | 6 | +102.6% |
| trustpilot | £15 | - | - | 0.5% | 1 | - |
| Email (Other) | £9 | - | - | 0.3% | 1 | - |
| Total | £3,295 | £707 | 4.66x | 100% | 90 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sat 24 Oct).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £528 | 19 | £364−40.3% | 0.69x | £7.11 | 2.33% | |
| £0 | 0 | £0−100.0% | - | £0.00 | 0.00% | |
| Total | £528 | 34 | £603 | 1.14x | £7.11 | 2.33% |
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £79 | 6 | £31 | £188 | 2.40x | 8 | £23 | £185 | 2.36x | |
| £46 | 4 | £27 | £109 | 2.36x | 6 | £12 | £73 | 1.59x | |
| £4 | 1 | £17 | £17 | 4.59x | 1 | £10 | £10 | 2.56x | |
| Total | £128 | 11 | £29 | £315 | 2.45x | 15 | £18 | £268 | 2.09x |
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £50 | 9 | £29 | £265 | 5.34x | 19 | £21 | £406 | 8.17x | |
| Total | £50 | 9 | £29 | £265 | 5.34x | 19 | £21 | £406 | 8.17x |
1 campaign sent yesterday.
| Campaign | Recipients | Open Rate | Click Rate | CTOR | Revenue | Conv |
|---|---|---|---|---|---|---|
| 25/10 - World Pumpkin Day Pumpkin Cat 2026 | 37,795 | 62.2% | 0.5% | 0.8% | £640.48 | 16 |
| Total | 37,795 | £640.48 | 16 |
Automated flow revenue yesterday: £211.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 253 | 41.0% | 1.6% | £142.33 | 5 | |
| 27 | 51.9% | 7.4% | £52.98 | 2 | |
| 58 | 53.4% | 3.4% | £15.69 | 1 | |
| 28 | 67.9% | 0.0% | £0.00 | 0 | |
| 1,294 | 3.4% | 0.0% | £0.00 | 0 | |
| 37 | 13.5% | 2.7% | £0.00 | 0 | |
| 9 | 77.8% | 0.0% | £0.00 | 0 | |
| 1 | 0.0% | 0.0% | £0.00 | 0 | |
| 179 | 35.8% | 0.6% | £0.00 | 0 | |
| 235 | 49.5% | 1.7% | £0.00 | 0 | |
| + 10 more flows | |||||
| Total | 2,240 | £211.00 | 8 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Felt Mouse Decorations | £740 | 34 | 25.1% |
| Felt Sheep Decorations | £522 | 26 | 17.7% |
| Felt Christmas Decorations | £378 | 24 | 12.8% |
| Felt Animal Decorations | £308 | 11 | 10.5% |
| Felt Slippers | £230 | 4 | 7.8% |
| Felt Cat Decorations | £146 | 8 | 5.0% |
| Felt Animal Rugs | £130 | 1 | 4.4% |
| Felt Christmas Tree Toppers | £108 | 4 | 3.7% |
| Felt Duck Decorations | £100 | 5 | 3.4% |
| Felt Nativity Sets | £80 | 2 | 2.7% |
| Felt Halloween Decorations | £60 | 4 | 2.0% |
| Felt Bag Tags | £60 | 4 | 2.0% |
| Felt Dog Decorations | £52 | 4 | 1.8% |
| Beaded Christmas Decorations | £15 | 1 | 0.5% |
| Gift Wrap & Extras | £10 | 2 | 0.3% |
| Gift Cards | £4 | 4 | 0.1% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 10 | 6.6 | 4.1 | 3,864 | £202 | Felt Sheep Decorations | |
| 1 | 0.6 | 0.2 | 38 | £130 | Felt Animal Rugs | |
| 2 | 0.7 | 1.3 | 37 | £120 | Felt Animal Decorations | |
| 6 | 3.1 | 2.8 | 140 | £120 | Felt Cat Decorations | |
| 5 | 3.0 | 1.8 | 171 | £100 | Felt Mouse Decorations | |
| 4 | 2.6 | 1.5 | 257 | £79 | Felt Sheep Decorations | |
| 3 | 3.3 | 1.9 | 517 | £62 | Felt Mouse Decorations | |
| 3 | 3.0 | 1.6 | 238 | £61 | Felt Sheep Decorations | |
| 1 | 0.6 | 0.5 | 21 | £60 | Felt Slippers | |
| 1 | 0.4 | 0.4 | 25 | £60 | Felt Slippers | |
| 1 | 0.3 | 0.1 | 17 | £60 | Felt Slippers | |
| 3 | 1.4 | 1.2 | 447 | £60 | Felt Mouse Decorations | |
| 3 | 2.0 | 1.6 | 60 | £60 | Felt Animal Decorations | |
| 2 | 2.4 | 1.4 | 85 | £54 | Felt Mouse Decorations | |
| 2 | 2.0 | 2.0 | 7 | £54 | Felt Christmas Tree Toppers | |
| + 71 more products | ||||||