Daily KPI Report
Sew Heart Felt
Wednesday, 26 August 2026
DATA SOURCES:Shopify ShopifyTriple Whale Triple WhaleMeta MetaGoogle GoogleKlaviyo Klaviyo
Monthly Pace

Forecast vs Actual — August 2026 Shopify Shopify Triple Whale Triple Whale

Day 26 of 31 (84% of month)

Revenue £69,515 of £64,037
Paced target: £53,708 +29.4% vs pace
Projected EOM: £82,883
Ad Spend £20,141 of £13,865
Paced target: £11,629 +73.2% vs pace
Projected EOM: £24,014
MTD Blended ROAS
3.33x
MTD Orders
2,056
View Full Forecast Dashboard →
Yesterday

Wednesday

Daily performance snapshot. Deltas vs previous day (Tue 25 Aug). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).

Revenue Shopify
£4,434
+31.9% vs prev
Orders Shopify
137
+22.3% vs prev
AOV Shopify
£32.36
+7.8% vs prev
Blended ROAS Triple Whale
6.25x
+69.8% vs prev
Ad Spend Triple Whale
£720
-21.2% vs prev
NC CPA Triple Whale
£8.67
-11.7% vs prev
NC ROAS Triple Whale
3.53x
+18.5% vs prev
Meta ROAS TW Linear
3.21x
+95.7% vs prev
Google ROAS TW Linear
5.23x
+12.8% vs prev
Meta Spend Triple Whale
£520
-26.8% vs prev
Google Spend Triple Whale
£200
-1.4% vs prev
Site Health

Conversion Funnel Triple Whale Triple Whale

Session-level conversion rates vs trailing 30-day average. Delta in percentage points.

StageToday30d AvgDelta
Session → ATC7.4%5.3%+2.1pp
ATC → Purchase40.5%43.4%-2.9pp
Session → Purchase3.0%2.3%+0.7pp
Sessions
4,040
Add to Cart
299
Purchases
121
Traffic

Site Traffic Triple Whale Triple Whale

Sessions and visitors from Triple Whale pixel. 7-day trend.

Sessions Triple Whale
4,040
+0.0% vs prev
Unique Visitors Triple Whale
2,745
+0.0% vs prev
Bounce Rate Triple Whale
65.0%
+0.0% vs prev
7d Avg Sessions Triple Whale
4,040
+0.0% vs prev
4,0404,0404,0404,0394,039Wed4,040
Sessions
Orders
DaySessionsVisitorsOrdersRevenueConv Rate
Wed 26 Aug (today)4,0402,745137£4,4343.39%
7d Total4,0402,745137£4,4343.39%
Run Rate

Daily Averages Shopify Shopify Triple Whale Triple Whale

5 days remaining in month. How today's pace compares to what's needed.

MetricMTD Daily AvgYesterdayNeeded / Day
Revenue£2,674£4,434£0
Orders79.1137-
Ad Spend£775£720-
Blended ROAS3.33x6.25x-
Customers

New vs Returning Shopify Shopify

New 61%
Returning 39%
SegmentOrdersvs Prev
New84-7.7%
Returning54+145.5%
Total137+22.3%
Attribution

Channel Attribution TW Linear TW Linear

Total Sales revenue attributed by channel using Triple Whale's Linear model.

Meta Ads 37%
Google Ads 23%
Organic/Social 16%
Klaviyo 13%
7%
3%
1%
Meta Ads: £1,666
Google Ads: £1,047
Organic/Social: £721
Klaviyo: £587
Excluded: £294
Non-attributed: £113
Direct: £54
shop_app: £13
ChannelRevenueSpendROAS% of RevOrdersvs Prev
Meta Ads£1,666£5203.21x37.1%88+43.2%
Google Ads£1,047£2005.23x23.3%64+11.3%
Organic/Social£721--16.0%44+17.5%
Klaviyo£587--13.0%39+101.7%
Excluded£294--6.5%8+14.3%
Non-attributed£113--2.5%3+135.4%
Direct£54--1.2%1+22.8%
shop_app£13--0.3%1-
Total£4,495£7206.25x100%137
Paid Media

Meta Ads Meta Meta TW Linear TW Linear

Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Tue 25 Aug).

Meta Spend Meta
£520
-26.8% vs prev
TW Orders TW Linear
88
+44.3% vs prev
TW Revenue TW Linear
£1,666
+43.2% vs prev
TW ROAS TW Linear
3.21x
+95.7% vs prev
CPA TW Linear
£5.90
-49.3% vs prev
CTR Meta
2.33%
+8.2% vs prev
CampaignSpendTW OrdersTW RevenueTW ROASCPMCTR
UK Evergreen Campaign£31936£599-8.7%1.88x£5.651.93%
UK Testing Campaign£10414£311+108.2%2.98x£5.531.81%
Summer Sale 2026£9732£643+87.1%6.65x£5.124.05%
Total£52088£1,6663.21x£5.522.33%
Google

Google Ads: First Click vs Linear

Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.

Non-Branded Campaigns

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Shopping | High | All Products | UK £86 12 £28 £336 3.90x 17 £22 £379 4.39x
CS | Performance Max | All Products | UK £83 11 £29 £314 3.79x 14 £19 £261 3.15x
CS | Shopping | Low | All Products | UK £9 1 £32 £32 3.38x 5 £12 £58 6.15x
Total £179 24 £28 £682 3.82x 36 £19 £698 3.91x

Branded Campaigns (Brand Search + Low Shopping)

CampaignSpend First Click Linear
Conv AOV Revenue ROAS Conv AOV Revenue ROAS
CS | Search | Brand | UK £22 5 £21 £106 4.89x 27 £12 £317 14.67x
Total £22 5 £21 £106 4.89x 27 £12 £317 14.67x
Email

Klaviyo Campaigns Klaviyo Klaviyo

1 campaign sent yesterday.

CampaignRecipientsOpen RateClick RateCTORRevenueConv
26/08 - International Dog Day 202634,48267.4%1.3%2.0%£847.5322
Total34,482£847.5322

Klaviyo Flows Klaviyo Klaviyo

Automated flow revenue yesterday: £0.00 total.

FlowRecipientsOpen RateClick RateRevenueConv
TH | Fulfilled Order [transactional]13469.2%11.3%£0.000
TH | Low Stock Alert - July 20251172.7%0.0%£0.000
TH | Abandoned Checkout - Evergreen1546.7%0.0%£0.000
TH | Nurture Flow - July 20251136.4%0.0%£0.000
TH | Welcome Flow - Evergreen666.7%0.0%£0.000
TH | Site Abandonment Email - Evergreen - Unveild333.3%0.0%£0.000
2. TH | Giftnote 🎁 - Gift Order Delivered (Customer), November 2025666.7%0.0%£0.000
TH | Sunset Unengaged - Mar 20251264.0%0.0%£0.000
TH | Out For Delivery [Transactional]9152.7%1.1%£0.000
TH | Okendo Review Request - November, 20253756.8%5.4%£0.000
+ 14 more flows
Total669£0.000
Products

Sales by Product Shopify Shopify

ProductUnits7d Avg/Day30d Avg/DayRevenueType
Bride and Groom Wedding Mice168.09.9£478Other
Mouse with Pansy2511.93.9£350Other
Cricketer Mouse2213.35.7£316Other
Happy Heart Balloon Mouse83.02.0£159Other
The Complete Nativity Set10.40.1£123Other
Pretty Blue Mouse with Flower83.61.6£112Other
Gardener Mouse75.32.4£98Other
Mouse with Pint of Beer73.71.3£98Other
Tennis Mouse63.01.4£88Other
Fishing Mouse64.92.0£84Other
Birthday Balloon Mice43.34.2£80Other
NEW Runner Mouse52.00.8£70Other
NEW Felt Jack Russell Dog50.90.3£65Other
NEW Sarg Seagull41.61.1£60Other
Bride and Groom Wedding Sheep21.01.5£60Other
+ 69 more products
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