Shopify Shopify Shopify Day 26 of 31 (84% of month)
Daily performance snapshot. Deltas vs previous day (Sun 25 Oct). Revenue = Shopify Total Sales (gross sales - discounts - returns + shipping + tax).
Session-level conversion rates vs trailing 30-day average. Delta in percentage points.
| Stage | Today | 30d Avg | Delta |
|---|---|---|---|
| Session → ATC | 4.2% | 4.8% | -0.6pp |
| ATC → Purchase | 69.1% | 48.0% | +21.1pp |
| Session → Purchase | 2.9% | 2.3% | +0.6pp |
Sessions and visitors from Triple Whale pixel. 7-day trend.
| Day | Sessions | Visitors | Orders | Revenue | Conv Rate |
|---|---|---|---|---|---|
| Tue 20 Oct | 2,735 | 1,913 | 101 | £3,806 | 3.69% |
| Wed 21 Oct | 2,930 | 2,112 | 79 | £2,404 | 2.70% |
| Thu 22 Oct | 2,256 | 1,445 | 69 | £1,991 | 3.06% |
| Fri 23 Oct | 2,190 | 1,444 | 94 | £3,517 | 4.29% |
| Sat 24 Oct | 2,295 | 1,655 | 71 | £2,262 | 3.09% |
| Sun 25 Oct | 2,633 | 1,871 | 91 | £3,326 | 3.46% |
| Mon 26 Oct (today) | 1,324 | 966 | 73 | £2,623 | 5.51% |
| 7d Total | 16,363 | 11,406 | 578 | £19,929 | 3.53% |
Shopify 5 days remaining in month. How today's pace compares to what's needed.
| Metric | MTD Daily Avg | 7-Day Avg | Yesterday | Needed / Day |
|---|---|---|---|---|
| Revenue | £3,596 | £2,847 | £2,623 | £6,414 |
| Orders | 88.6 | 82.6 | 73 | - |
| Ad spend | £962 | £819 | £676 | - |
| Blended ROAS | 3.77x | 3.48x | 3.91x | - |
Shopify| Segment | Orders | vs Prev |
|---|---|---|
| New | 55 | −9.8% |
| Returning | 19 | −34.5% |
| Total | 73 | −19.8% |
Total Sales revenue attributed by channel using Triple Whale's Linear model.
| Channel | Revenue | Spend | ROAS | % of Rev | Orders | vs Prev |
|---|---|---|---|---|---|---|
| Meta Ads | £648 | £498 | 1.30x | 24.5% | 27 | +7.6% |
| Non-attributed | £608 | - | - | 23.0% | 15 | +171.0% |
| Google Ads | £574 | £162 | 3.54x | 21.7% | 27 | −17.6% |
| Organic/Social | £307 | - | - | 11.6% | 13 | −38.2% |
| Klaviyo | £253 | - | - | 9.6% | 16 | −55.7% |
| Excluded | £145 | - | - | 5.5% | 5 | −51.5% |
| Direct | £112 | - | - | 4.2% | 1 | −70.4% |
| Total | £2,647 | £676 | 3.91x | 100% | 73 |
Spend & traffic from Meta, revenue & orders from TW Linear All attribution. Yesterday vs previous day (Sun 25 Oct).
| Campaign | Spend | TW Orders | TW Revenue | TW ROAS | CPM | CTR |
|---|---|---|---|---|---|---|
| £498 | 18 | £520+45.7% | 1.04x | £7.13 | 2.23% | |
| £0 | 2 | £17 | - | £0.00 | 0.00% | |
| Total | £498 | 27 | £648 | 1.30x | £7.13 | 2.23% |
Compare attribution models for yesterday's Google campaigns. First Click credits the initiating campaign; Linear distributes credit across all touchpoints.
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £83 | 10 | £32 | £315 | 3.80x | 6 | £17 | £100 | 1.21x | |
| £44 | 3 | £37 | £112 | 2.56x | 3 | £31 | £92 | 2.11x | |
| £4 | 1 | £25 | £25 | 5.70x | 4 | £27 | £108 | 24.64x | |
| Total | £131 | 14 | £32 | £452 | 3.45x | 13 | £23 | £300 | 2.29x |
| Campaign | Spend | First Click | Linear | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Conv | AOV | Revenue | ROAS | Conv | AOV | Revenue | ROAS | ||
| £31 | 7 | £30 | £209 | 6.78x | 14 | £20 | £273 | 8.88x | |
| Total | £31 | 7 | £30 | £209 | 6.78x | 14 | £20 | £273 | 8.88x |
No campaigns sent yesterday.
Automated flow revenue yesterday: £147.00 total.
| Flow | Recipients | Open Rate | Click Rate | Revenue | Conv |
|---|---|---|---|---|---|
| 267 | 40.3% | 1.5% | £89.35 | 3 | |
| 21 | 33.3% | 14.3% | £24.98 | 1 | |
| 304 | 42.1% | 2.0% | £16.98 | 1 | |
| 53 | 52.8% | 1.9% | £15.69 | 1 | |
| 23 | 60.9% | 4.3% | £0.00 | 0 | |
| 124 | 38.2% | 0.8% | £0.00 | 0 | |
| 15 | 66.7% | 0.0% | £0.00 | 0 | |
| 5 | 80.0% | 0.0% | £0.00 | 0 | |
| 15 | 33.3% | 0.0% | £0.00 | 0 | |
| 7 | 57.1% | 14.3% | £0.00 | 0 | |
| + 16 more flows | |||||
| Total | 2,659 | £147.00 | 6 | ||
Shopify| Product Type | Revenue | Units | % of Rev |
|---|---|---|---|
| Felt Mouse Decorations | £1,055 | 50 | 42.1% |
| Felt Animal Decorations | £300 | 13 | 12.0% |
| Felt Sheep Decorations | £280 | 14 | 11.2% |
| Felt Christmas Decorations | £192 | 12 | 7.7% |
| Felt Slippers | £184 | 4 | 7.3% |
| Felt Duck Decorations | £144 | 7 | 5.7% |
| Felt Christmas Tree Toppers | £109 | 4 | 4.4% |
| Felt Dog Decorations | £65 | 5 | 2.6% |
| Felt Cat Decorations | £52 | 4 | 2.1% |
| Children's Fancy Dress | £35 | 1 | 1.4% |
| Children's Felt Slippers | £30 | 1 | 1.2% |
| Glass Display Domes | £27 | 1 | 1.1% |
| Felt Bag Tags | £15 | 1 | 0.6% |
| Beaded Christmas Decorations | £15 | 1 | 0.6% |
| Gift Cards | £7 | 7 | 0.3% |
| Other | £-6 | 2 | -0.2% |
Shopify| Product | Units | 7d Avg/Day | 30d Avg/Day | Stock | Revenue | Type |
|---|---|---|---|---|---|---|
| 5 | 3.0 | 1.6 | 221 | £141 | Felt Mouse Decorations | |
| 7 | 3.4 | 4.0 | 135 | £140 | Felt Mouse Decorations | |
| 5 | 6.4 | 4.2 | 3,859 | £100 | Felt Sheep Decorations | |
| 4 | 2.3 | 1.7 | 56 | £80 | Felt Animal Decorations | |
| 3 | 3.3 | 3.1 | 158 | £62 | Felt Duck Decorations | |
| 1 | 0.6 | 0.4 | 24 | £60 | Felt Slippers | |
| 3 | 2.1 | 2.0 | 327 | £60 | Felt Mouse Decorations | |
| 1 | 0.9 | 1.3 | 36 | £60 | Felt Animal Decorations | |
| 3 | 1.7 | 1.1 | 324 | £59 | Felt Mouse Decorations | |
| 2 | 1.7 | 1.2 | 66 | £55 | Felt Christmas Tree Toppers | |
| 2 | 2.3 | 2.0 | 5 | £54 | Felt Christmas Tree Toppers | |
| 1 | 0.3 | 0.3 | 54 | £50 | Felt Slippers | |
| 1 | 0.4 | 0.4 | 8 | £50 | Felt Slippers | |
| 2 | 2.1 | 1.2 | 397 | £42 | Felt Duck Decorations | |
| 2 | 0.4 | 0.4 | 322 | £40 | Felt Mouse Decorations | |
| + 63 more products | ||||||